To be the premier manufacturer and supplier of authentic Jamaican flavours to the world.
To create value for all stakeholders through the manufacturing and distribution of quality Jamaican products in an efficient and fun, working environment.
- Integrity – honesty and trust in dealing with employees, customers, suppliers and investors
- Excellence – in products, service and teamwork
- Innovation – harnessing the creative spirit of our people to improve our processes and satisfy our customers changing needs and want